{"id":11500,"date":"2025-03-01T09:11:56","date_gmt":"2025-03-01T02:11:56","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/marketing-strategy\/"},"modified":"2025-04-11T14:09:49","modified_gmt":"2025-04-11T07:09:49","slug":"marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/marketing-strategy\/","title":{"rendered":"The marketing strategy is What? What marketers should know."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11500\" class=\"elementor elementor-11500 elementor-9861\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0adf0a2 e-flex e-con-boxed e-con e-parent\" data-id=\"0adf0a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1406597 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1406597\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1406597\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1406597\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1406597\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438ad9f elementor-widget elementor-widget-heading\" data-id=\"438ad9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The marketing strategy is What? What marketers should know. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf45c2 elementor-widget elementor-widget-text-editor\" data-id=\"5cf45c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategy is a well-rounded plan to promote and sell products or services by identifying how businesses will reach target groups, attract interested people to customers and create sustainable growth. <a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/marketing-strategy\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Marketing Strategy <\/strong><\/a>is an effective plan that takes into account market research, brand positioning, marketing channels and performance indicators. To ensure that the marketing plan is consistent and effective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10f46c1 e-flex e-con-boxed e-con e-parent\" data-id=\"10f46c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aad9a8 elementor-widget elementor-widget-heading\" data-id=\"0aad9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">a key element of marketing strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba979d elementor-widget elementor-widget-image\" data-id=\"cba979d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-1024x611.webp\" class=\"attachment-large size-large wp-image-9863\" alt=\"\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23?\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8196cd3 elementor-widget elementor-widget-text-editor\" data-id=\"8196cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong>A successful marketing <\/strong><\/a>strategy must have the main components that work in harmony as follows:<\/p>\n<ul>\n<li><b>Market Research: <\/b>Understand the market, the needs of customers and competitors to establish an accurate marketing strategy.<\/li>\n<li><b>Target group identification: <\/b>Marketing strategies begin with the designation of specific customer segments that the business intends to provide.<\/li>\n<li><b>Positioning<\/b>: Create a unique image and value in the hearts of consumers to separate themselves from their competitors.<\/li>\n<li><b>Marketing mix (4Ps\/8Ps):<\/b> Planning products, pricing, distribution channels, marketing promotional strategies, including personnel, physical evidence, process and efficiency.<\/li>\n<li><b>Results analysis:<\/b> Measure and evaluate marketing outcomes on a regular basis to improve efficiency.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b0705 elementor-widget elementor-widget-heading\" data-id=\"a5b0705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STP Marketing Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71161a elementor-widget elementor-widget-text-editor\" data-id=\"f71161a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most interesting marketing strategies is STP Marketing, which includes Segmentation, Targeting, and Positioning, which helps marketers tailor their marketing strategies to suit each customer segment, making marketing more accurate and efficient.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918fdd8 elementor-widget elementor-widget-heading\" data-id=\"918fdd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Market Segmentation (Segmentation)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae0cdd elementor-widget elementor-widget-text-editor\" data-id=\"8ae0cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is to categorize consumers with similar needs or behaviors, such as sportswear brands. It may be divided into professional athletes, exercise lovers, and general users. It helps create marketing messages that suit each group. Effective marketing strategies must begin with a clear market segmentation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9013111 elementor-widget elementor-widget-heading\" data-id=\"9013111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Target group selection (Targeting)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9838990 elementor-widget elementor-widget-text-editor\" data-id=\"9838990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is to select specific groups that businesses want to serve. For example, sportswear brands may choose to focus on exercise lovers with products and campaigns that meet these needs. This marketing strategy optimizes resource utilization.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97e936 elementor-widget elementor-widget-heading\" data-id=\"b97e936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Positioning of goods or services (Positioning)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ad25c elementor-widget elementor-widget-text-editor\" data-id=\"c5ad25c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is to create a unique image in the hearts of consumers, such as sportswear brands that may be positioned as a leader in high-performance sports equipment, emphasizing quality and marketing strategy. It is to plan to differentiate the brand from its competitors and effectively attract the target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131330d elementor-widget elementor-widget-heading\" data-id=\"131330d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 Powerful Online Marketing Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff98c3 elementor-widget elementor-widget-text-editor\" data-id=\"cff98c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the digital age where 85.3% of Thais use the Internet and ranked 23rd in the world, businesses need to adapt to the online world for sustainable growth. Here are 10 interesting marketing strategies in the online world that will enhance your business!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1082039 elementor-widget elementor-widget-heading\" data-id=\"1082039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. SEO (Search Engine Optimization)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddc7c elementor-widget elementor-widget-text-editor\" data-id=\"38ddc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customizing websites to rank on Google search engines is a <a href=\"https:\/\/www.cipher.co.th\/en\/services\/seo\/\"><strong>fundamental marketing <\/strong><\/a>strategy, starting with creating websites as a database (recommended WordPress) and producing quality content with appropriate keywords. The goal is to increase visibility, get on the front page, increase organic traffic, build credibility and turn viewers into customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01bc3f elementor-widget elementor-widget-heading\" data-id=\"d01bc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Google Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e2267 elementor-widget elementor-widget-text-editor\" data-id=\"d1e2267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spending advertising via Google Search with Keyword to create traffic for websites is an effective marketing promotion strategy, even if not sustainable because of continuous payouts. It will generate brand awareness, increase visitor numbers, sign up or sales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4490b68 elementor-widget elementor-widget-heading\" data-id=\"4490b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Facebook Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c29d6 elementor-widget elementor-widget-text-editor\" data-id=\"22c29d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Popular marketing strategies that reach many Thais who use Facebook regularly are highlighted by increasing visibility, awareness, participation, and close-up decision making, focusing on photos and videos that attract attention and a variety of templates to customize to target groups.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceb2e9 elementor-widget elementor-widget-heading\" data-id=\"2ceb2e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. TikTok Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cab592 elementor-widget elementor-widget-text-editor\" data-id=\"9cab592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A powerful platform that boosts sales and quick brand awareness. Interesting marketing strategies on the platform take advantage of the growing number of users every day and the ease of viral creation. AI-based advertising systems help target groups and track advertisers efficiently.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d827f2d elementor-widget elementor-widget-heading\" data-id=\"d827f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Social Media Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4811661 elementor-widget elementor-widget-text-editor\" data-id=\"4811661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-social-media-marketing\/\"><strong>Strategies for marketing<\/strong><\/a> social media such as Facebook, Twitter, Instagram, LinkedIn, TikTok, LINE and YouTube focus on creating content that meets the target audience, but requires skills in content creation and advertising shooting. If not skilled, professional agents should be hired for <a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>cost-effective results.<\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffbd32d elementor-widget elementor-widget-heading\" data-id=\"ffbd32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. E-Commerce Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bea30 elementor-widget elementor-widget-text-editor\" data-id=\"34bea30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategies to increase online sales on its own website or marketplace such as Lazada, Shopee, Facebook Marketplace, TikTok Shop and LINE My Shop are ideal for businesses that want to expand their sales channels in the digital age.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7646f77 elementor-widget elementor-widget-heading\" data-id=\"7646f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Influencer Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981903b elementor-widget elementor-widget-text-editor\" data-id=\"981903b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategies that use &#8220;influential people&#8221; to promote, review or recommend products to build confidence among followers, eventually conforming to and ultimately purchasing. This <a href=\"https:\/\/www.cipher.co.th\/blogs\/nano-influencer\/\"><strong>marketing strategy <\/strong><\/a>is tailored to products that want to build credibility through those who influence the target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2478e79 elementor-widget elementor-widget-heading\" data-id=\"2478e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Video Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde3720 elementor-widget elementor-widget-text-editor\" data-id=\"bde3720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using video with both animation and audio to reach the target audience rather than reading is an interesting marketing strategy in today&#8217;s era because it is more fully communicated than photos, requires good planning, clear targeting, story placement, editing, and interesting storytelling for the audience to finish watching.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c66460 elementor-widget elementor-widget-heading\" data-id=\"9c66460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Affiliate Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9e401 elementor-widget elementor-widget-text-editor\" data-id=\"2b9e401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brokerage marketing strategies for individuals, including individuals, influencers or promotional companies, to receive commissions on both sides. Brand waiting to receive orders and deliver goods, brokers marketing and receiving share without inventory.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a118d42 elementor-widget elementor-widget-heading\" data-id=\"a118d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Content Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4a15e elementor-widget elementor-widget-text-editor\" data-id=\"fd4a15e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A strategy to promote marketing with a variety of content including text, photos, video and audio to communicate from the brand to the target audience, create awareness and achieve other marketing objectives is the foundation of a sustainable <a href=\"https:\/\/www.cipher.co.th\/blogs\/online-marketing\/\"><strong>marketing strategy.<\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbca4e9 elementor-widget elementor-widget-heading\" data-id=\"cbca4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Strategy 4Ps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8815371 elementor-widget elementor-widget-image\" data-id=\"8815371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-3-1024x611.webp\" class=\"attachment-large size-large wp-image-9865\" alt=\"\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 - 4Ps\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8313c16 elementor-widget elementor-widget-text-editor\" data-id=\"8313c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 4Ps marketing strategy is a popular concept in the business community, including Product (Product), Price (Price), Place (Distribution Channel), and Promotion marketing strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36edb6f elementor-widget elementor-widget-heading\" data-id=\"36edb6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Product Strategy (Product Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1de1ee elementor-widget elementor-widget-text-editor\" data-id=\"c1de1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt the heart of marketing is products and services that meet customers&#8217; needs. Businesses must consider the needs of their target audience, competitive conditions and latest technologies to create products that they like.\nExample:\nApple offers high-quality, innovative, modern design products targeting high-end customers.\nNike produces products that reflect personality and build confidence among teenagers.\nStarbucks offers great quality products and services, focusing on creating a special experience for customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11c691c elementor-widget elementor-widget-heading\" data-id=\"11c691c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Price Strategy (Price Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f70f8 elementor-widget elementor-widget-text-editor\" data-id=\"11f70f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prices have a direct impact on buying decisions. Businesses must take into account costs, competitive conditions, and value to their customers in order to determine competitive prices.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li><strong>Apple <\/strong>sets a high price in line with quality and innovation.<\/li>\n<li><strong>Nike <\/strong>set a reasonable price to reach out to teenagers.<\/li>\n<li><strong>Starbucks <\/strong>is priced higher than regular coffee shops, reflecting its quality and special experience.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdeca3c elementor-widget elementor-widget-heading\" data-id=\"bdeca3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Place Strategy (Distribution Channel Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1259f0c elementor-widget elementor-widget-text-editor\" data-id=\"1259f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As important as the product is, businesses must understand the purchasing behaviour of their target group in order to choose the appropriate channel.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li><strong>Apple <\/strong>sells through leading department stores to reach top-tier customers.<\/li>\n<li><strong>Nike <\/strong>uses a variety of channels, including retail, online and brand websites, to reach all customer groups.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d72e9 elementor-widget elementor-widget-heading\" data-id=\"e1d72e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Promotion Strategy (Sales Promotion Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b131a elementor-widget elementor-widget-text-editor\" data-id=\"26b131a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communication of product and service information to customers by considering marketing objectives, target groups, budgets and competitive conditions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e72b5 elementor-widget elementor-widget-image\" data-id=\"e5e72b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-key-elements-marketing-framework\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8661\" 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ate_3d_hover&quot;:&quot;&quot;,&quot;_transform_rotateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translate_popover_hover&quot;:&quot;&quot;,&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_popover_hover&quot;:&quot;&quot;,&quot;_transform_keep_proportions_hover&quot;:&quot;yes&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skew_popover_hover&quot;:&quot;&quot;,&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_flipX_effect_hover&quot;:&quot;&quot;,&quot;_transform_flipY_effect_hover&quot;:&quot;&quot;,&quot;_transform_transition_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_transform_x_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_mobile&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_mobile&quot;:&quot;&quot;,&quot;_background_background&quot;:&quot;&quot;,&quot;_background_color&quot;:&quot;&quo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dow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;_box_shadow_box_shadow_position&quot;:&quot; &quot;,&quot;_border_hover_border&quot;:&quot;&quot;,&quot;_border_hover_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_color&quot;:&quot;&quot;,&quot;_border_radius_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_box_shadow_hover_box_shadow_type&quot;:&quot;&quot;,&quot;_box_shadow_hover_box_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;_box_shadow_hover_box_shadow_position&quot;:&quot; &quot;,&quot;_border_hover_transition&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_switch&quot;:&quot;&quot;,&quot;_mask_shape&quot;:&quot;circle&quot;,&quot;_mask_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_mask_notice&quot;:&quot;&quot;,&quot;_mask_size&quot;:&quot;contain&quot;,&quot;_mask_size_tablet&quot;:&quot;&quot;,&quot;_mask_size_mobile&quot;:&quot;&quot;,&quot;_mask_size_scale&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_mask_size_scale_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_size_scale_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position&quot;:&quot;center center&quot;,&quot;_mask_position_tablet&quot;:&quot;&quot;,&quot;_mask_position_mobile&quot;:&quot;&quot;,&quot;_mask_position_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_repeat&quot;:&quot;no-repeat&quot;,&quot;_mask_repeat_tablet&quot;:&quot;&quot;,&quot;_mask_repeat_mobile&quot;:&quot;&quot;,&quot;hide_desktop&quot;:&quot;&quot;,&quot;hide_tablet&quot;:&quot;&quot;,&quot;hide_mobile&quot;:&quot;&quot;,&quot;_attributes&quot;:&quot;&quot;,&quot;custom_css&quot;:&quot;&quot;},&quot;defaultEditSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;},&quot;elements&quot;:[],&quot;widgetType&quot;:&quot;image&quot;,&quot;editSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;,&quot;panel&quot;:{&quot;activeTab&quot;:&quot;style&quot;,&quot;activeSection&quot;:&quot;section_style_image&quot;}}}]}\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380885f elementor-widget elementor-widget-heading\" data-id=\"380885f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7Ps marketing strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5cf49 elementor-widget elementor-widget-text-editor\" data-id=\"2c5cf49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 7Ps strategy builds on the 4Ps by adding three more components to make marketing planning more comprehensive and effective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786c433 elementor-widget elementor-widget-heading\" data-id=\"786c433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. People Strategy (Personality Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfac183 elementor-widget elementor-widget-text-editor\" data-id=\"cfac183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personnel is at the heart of the business. Qualified employees will create impressive experiences for customers. Marketing strategies for personnel must develop skills, knowledge, attitudes and organizational culture.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li><strong>Apple <\/strong>is focusing on developing new knowledge and technology skills for its employees.<\/li>\n<li><strong>Nike <\/strong>places importance on the attitude and organizational culture in order to build ties with customers.<\/li>\n<li><strong>Starbucks <\/strong>develops service skills to maximize satisfaction.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2593192 elementor-widget elementor-widget-heading\" data-id=\"2593192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Process Strategy (Process Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d7691 elementor-widget elementor-widget-text-editor\" data-id=\"d1d7691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planning and managing internal processes to deliver efficient products and services. Process marketing strategies aim to increase value and reduce complexity for customers.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li><strong>Apple <\/strong>has developed an efficient manufacturing process that produces quality products on time.<\/li>\n<li><strong>Nike <\/strong>has improved the distribution process for customers to access products easily.<\/li>\n<li><strong>Starbucks <\/strong>is developing a fast and efficient service.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e1298 elementor-widget elementor-widget-heading\" data-id=\"35e1298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Physical Evidence Strategy (Tangible Experience Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbfcab elementor-widget elementor-widget-text-editor\" data-id=\"bfbfcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another interesting marketing strategy is to create a tangible experience connected with the brand, focusing on creating an atmosphere that meets customers&#8217; expectations.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li><strong>Apple <\/strong>designs modern and beautiful products that reflect its brand image.<\/li>\n<li><strong>Nike <\/strong>has designed the unique packaging that is eye-catching, reflecting the modern and lively design.<\/li>\n<li><strong>Starbucks <\/strong>designs stores to stay warm and relaxed, focusing on the customer experience.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e24c9c elementor-widget elementor-widget-heading\" data-id=\"6e24c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8Ps marketing strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bc4f2 elementor-widget elementor-widget-text-editor\" data-id=\"41bc4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 8Ps strategy evolved from 7Ps by adding one more element.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb31e8 elementor-widget elementor-widget-heading\" data-id=\"6eb31e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Power Strategy (Negotiation Power Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855f415 elementor-widget elementor-widget-text-editor\" data-id=\"855f415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Negotiating power is essential to success in marketing strategy, which is a plan that considers negotiating power of suppliers, customers, competitors and media to increase competitive advantage.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li><strong>Apple <\/strong>has a lot of bargaining power with suppliers because it is a popular brand.<\/li>\n<li><strong>Nike <\/strong>has the power to negotiate with customers with diversity and product quality.<\/li>\n<li><strong>Starbucks <\/strong>has the power to negotiate with competitors with a strong and well-known brand.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6fa8a9 elementor-widget elementor-widget-heading\" data-id=\"a6fa8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For businesses with marketing strategies to effectively reach their customers, CIPHER is ready to provide services!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a1a1e elementor-widget elementor-widget-text-editor\" data-id=\"d3a1a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a competitive world of business, having a strong marketing strategy is the key to success. <strong><a href=\"https:\/\/www.cipher.co.th\/en\/\" target=\"_blank\" rel=\"noopener\">CIPHER <\/a><\/strong>understands this challenge and is ready to leverage your business with a comprehensive marketing strategy solution whether you want to position your brand, clearly target or create a compelling marketing strategy online. We have a team of experts to plan all 4Ps, 7Ps or 8Ps for your business.<\/p>\n<p>We not only provide consulting but also help you follow a concrete marketing strategy including SEO, Content Marketing, Social Media and Influencer Marketing to ensure sustainable brand growth. Contact CIPHER today and move on to a successful marketing strategy together!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557b864 elementor-widget elementor-widget-heading\" data-id=\"557b864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10f4e6 elementor-widget elementor-widget-text-editor\" data-id=\"b10f4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategies are at the heart of helping businesses grow sustainably in the digital age. Whether it&#8217;s STP planning, Using 4Ps\/8Ps or online marketing strategies all have the same goal of reaching the target audience accurately and gaining advantage over competitors. Marketing Strategy is to choose the appropriate method that saves your business resources and increases your chances of success.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e147c9d elementor-widget elementor-widget-image\" data-id=\"e147c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/digital-marketing-consulting\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9110\" alt=\"\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa87e09 e-flex e-con-boxed e-con e-parent\" data-id=\"aa87e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0254683 elementor-widget elementor-widget-heading\" data-id=\"0254683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697a318 elementor-widget elementor-widget-heading\" data-id=\"697a318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing promotion strategies are there. Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e838830 elementor-widget elementor-widget-text-editor\" data-id=\"e838830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategies include advertising, public relations, sales promotion, direct marketing, digital marketing, social media marketing, content marketing and word-of-mouth marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40eda78 elementor-widget elementor-widget-heading\" data-id=\"40eda78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing strategy planning means?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0268815 elementor-widget elementor-widget-text-editor\" data-id=\"0268815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategy planning is the process of setting goals, analyzing markets and competitors, identifying target groups, and planning resources to achieve business objectives, focusing on gaining competitive advantage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a22b4 elementor-widget elementor-widget-heading\" data-id=\"a6a22b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Example marketing strategy?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b6968 elementor-widget elementor-widget-text-editor\" data-id=\"01b6968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Examples of marketing strategies include cost leadership strategies (such as Wal-Mart), differentiation strategies (such as Apple), niche strategies (such as Rolex), hybrid strategies (such as Adidas), real-time marketing strategies (such as Oreo), and influencer marketing strategies (such as Nike).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6b5cb elementor-widget elementor-widget-heading\" data-id=\"fe6b5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales strategy, yes. Anything?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e3575 elementor-widget elementor-widget-text-editor\" data-id=\"f1e3575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales strategies include sales by salespeople, sales through distributors, online sales, membership sales, cross-sell and up-sell, stair sales, relationship sales, problem-solving sales, and consulting selling.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents The marketing strategy is What? What marketers should know. Marketing strategy is a well-rounded plan to promote [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[147,150,163,155,151,148],"tags":[],"class_list":["post-11500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-digital-marketing-en","category-marketing-en","category-online-marketing-en-2","category-online-marketing-en","category-strategy-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/comments?post=11500"}],"version-history":[{"count":0,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/posts\/11500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media\/9867"}],"wp:attachment":[{"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/media?parent=11500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/categories?post=11500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cipher.co.th\/en\/wp-json\/wp\/v2\/tags?post=11500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}