{"id":11490,"date":"2025-03-01T12:42:11","date_gmt":"2025-03-01T05:42:11","guid":{"rendered":"https:\/\/www.cipher.co.th\/blogs\/what-does-digital-marketing-do\/"},"modified":"2025-04-09T15:10:14","modified_gmt":"2025-04-09T08:10:14","slug":"what-does-digital-marketing-do","status":"publish","type":"post","link":"https:\/\/www.cipher.co.th\/en\/blogs\/what-does-digital-marketing-do\/","title":{"rendered":"Digital Marketing does Anything? Why is it so important to your business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11490\" class=\"elementor elementor-11490 elementor-9889\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31edcc1 e-flex e-con-boxed e-con e-parent\" data-id=\"31edcc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d70db9 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5d70db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-far-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5d70db9\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5d70db9\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5d70db9\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375eba4 elementor-widget elementor-widget-heading\" data-id=\"375eba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Digital Marketing? What does Digital Marketing do? And why is it important to your business?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abf9ad elementor-widget elementor-widget-text-editor\" data-id=\"6abf9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing is an important tool for businesses of all sizes in the digital age. It helps save costs and increases efficiency in reaching target groups.<\/p>\n<p>This article will explain what<a href=\"https:\/\/www.cipher.co.th\/blogs\/what-is-digital-marketing\/\"> <strong>Digital Marketing<\/strong><\/a> is, what Digital Marketing does, and how online marketers can apply it to gain maximum benefit.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95a35c e-flex e-con-boxed e-con e-parent\" data-id=\"b95a35c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d9e76 elementor-widget elementor-widget-heading\" data-id=\"65d9e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Digital Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363c2c5 elementor-widget elementor-widget-image\" data-id=\"363c2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-2-1024x611.webp\" class=\"attachment-large size-large wp-image-9891\" alt=\"Digital Marketing \u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07? - Digital Marketing \u0e04\u0e37\u0e2d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-2-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-2-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-2-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-2-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-2-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-2.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bf656 elementor-widget elementor-widget-text-editor\" data-id=\"69bf656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing is marketing through electronic devices. Digital Marketing has changed the form of advertising from traditional media to posting through Social Media that reaches customers directly.<\/p>\n<p><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/digital-marketing\/#:~:text=Digital%20marketing%2C%20also%20called%20online,messages%20as%20a%20marketing%20channel.\" target=\"_blank\" rel=\"nofollow noopener\"><strong>What does Digital Marketing<\/strong><\/a> do? The main functions are to create brand awareness, increase sales, and build relationships with customers. In addition, the CRM system is another strategy that online marketers use to increase the efficiency of business management. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ee1b7 elementor-widget elementor-widget-heading\" data-id=\"b3ee1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is Digital Marketing important for businesses?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58c52f elementor-widget elementor-widget-text-editor\" data-id=\"a58c52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing helps build brand awareness and drive sales. The key feature is the ability to target specific customer groups, unlike traditional marketing that reaches a broad audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379f304 elementor-widget elementor-widget-heading\" data-id=\"379f304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the difference between Digital Marketing and Online Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a2d08 elementor-widget elementor-widget-text-editor\" data-id=\"d6a2d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing relies on the &#8220;medium&#8221; of digital channels, while Online Marketing relies on the &#8220;internet&#8221; to communicate. This difference makes the role of the practitioner unique.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1344dbe elementor-widget elementor-widget-heading\" data-id=\"1344dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online Marketing (Online Marketing) is What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22d24c elementor-widget elementor-widget-text-editor\" data-id=\"a22d24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/services\/inbound-marketing\/\"><strong>Online Marketing <\/strong><\/a>The main function is to market through digital channels that require Internet access, such as:<\/p>\n<ul>\n<li>Search Engine<\/li>\n<li>Social Media (Social Media)<\/li>\n<li>Email (Email)<br \/>Web Site<\/li>\n<\/ul>\n<p>Online Marketing techniques include:<\/p>\n<ul>\n<li>SEO (Search Engine Optimization)<\/li>\n<li>the purchase of advertising<\/li>\n<li>Content Marketing<\/li>\n<li>Social Media Marketing<\/li>\n<li>Email Marketing<\/li>\n<\/ul>\n<p>Online marketers aim to drive website visits, create sales opportunities and increase sales for their businesses in line with Digital Marketing&#8217;s objective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b20486 elementor-widget elementor-widget-image\" data-id=\"8b20486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/e-book-key-elements-marketing-framework\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-8661\" 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{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_word_spacing&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_word_spacing_tablet&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_typography_word_spacing_mobile&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_text_shadow_text_shadow_type&quot;:&quot;&quot;,&quot;caption_text_shadow_text_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;color&quot;:&quot;rgba(0,0,0,0.3)&quot;},&quot;caption_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_title&quot;:&quot;&quot;,&quot;_margin&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_margin_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_margin_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_element_width&quot;:&quot;&quot;,&quot;_element_width_tablet&quot;:&quot;&quot;,&quot;_element_width_mobile&quot;:&quot;&quot;,&quot;_element_custom_width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_element_custom_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_element_custom_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_grid_column&quot;:&quot;&quot;,&quot;_grid_column_tablet&quot;:&quot;&quot;,&quot;_grid_column_mobile&quot;:&quot;&quot;,&quot;_grid_column_custom&quot;:&quot;&quot;,&quot;_grid_column_custom_tablet&quot;:&quot;&quot;,&quot;_grid_column_custom_mobile&quot;:&quot;&quot;,&quot;_grid_row&quot;:&quot;&quot;,&quot;_grid_row_tablet&quot;:&quot;&quot;,&quot;_grid_row_mobile&quot;:&quot;&quot;,&quot;_grid_row_custom&quot;:&quot;&quot;,&quot;_grid_row_custom_tablet&quot;:&quot;&quot;,&quot;_grid_row_custom_mobile&quot;:&quot;&quot;,&quot;_flex_align_self&quot;:&quot;&quot;,&quot;_flex_align_self_tablet&quot;:&quot;&quot;,&quot;_flex_align_self_mobile&quot;:&quot;&quot;,&quot;_flex_order&quot;:&quot;&quot;,&quot;_flex_order_tablet&quot;:&quot;&quot;,&quot;_flex_order_mobile&quot;:&quot;&quot;,&quot;_flex_order_custom&quot;:&quot;&quot;,&quot;_flex_order_custom_tablet&quot;:&quot;&quot;,&quot;_flex_order_custom_mobile&quot;:&quot;&quot;,&quot;_flex_size&quot;:&quot;&quot;,&quot;_flex_size_tablet&quot;:&quot;&quot;,&quot;_flex_size_mobile&quot;:&quot;&quot;,&quot;_flex_grow&quot;:1,&quot;_flex_grow_tablet&quot;:&quot;&quot;,&quot;_flex_grow_mobile&quot;:&quot;&quot;,&quot;_flex_shrink&quot;:1,&quot;_flex_shrink_tablet&quot;:&quot;&quot;,&quot;_flex_shrink_mobile&quot;:&quot;&quot;,&quot;_element_vertical_align&quot;:&quot;&quot;,&quot;_element_vertical_align_tablet&quot;:&quot;&quot;,&quot;_element_vertical_align_mobile&quot;:&quot;&quot;,&quot;_position&quot;:&quot;&quot;,&quot;_offset_orientation_h&quot;:&quot;start&quot;,&quot;_offset_x&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_x_end_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_end_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&qu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ate_3d_hover&quot;:&quot;&quot;,&quot;_transform_rotateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_perspective_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translate_popover_hover&quot;:&quot;&quot;,&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_popover_hover&quot;:&quot;&quot;,&quot;_transform_keep_proportions_hover&quot;:&quot;yes&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skew_popover_hover&quot;:&quot;&quot;,&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_flipX_effect_hover&quot;:&quot;&quot;,&quot;_transform_flipY_effect_hover&quot;:&quot;&quot;,&quot;_transform_transition_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_transform_x_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_x_anchor_point_mobile&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_tablet&quot;:&quot;&quot;,&quot;motion_fx_transform_y_anchor_point_mobile&quot;:&quot;&quot;,&quot;_background_background&quot;:&quot;&quot;,&quot;_background_color&quot;:&quot;&quo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center&quot;,&quot;_background_hover_gradient_position_tablet&quot;:&quot;center center&quot;,&quot;_background_hover_gradient_position_mobile&quot;:&quot;center 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dow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;_box_shadow_box_shadow_position&quot;:&quot; &quot;,&quot;_border_hover_border&quot;:&quot;&quot;,&quot;_border_hover_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_hover_color&quot;:&quot;&quot;,&quot;_border_radius_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_border_radius_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_box_shadow_hover_box_shadow_type&quot;:&quot;&quot;,&quot;_box_shadow_hover_box_shadow&quot;:{&quot;horizontal&quot;:0,&quot;vertical&quot;:0,&quot;blur&quot;:10,&quot;spread&quot;:0,&quot;color&quot;:&quot;rgba(0,0,0,0.5)&quot;},&quot;_box_shadow_hover_box_shadow_position&quot;:&quot; &quot;,&quot;_border_hover_transition&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_switch&quot;:&quot;&quot;,&quot;_mask_shape&quot;:&quot;circle&quot;,&quot;_mask_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_mask_notice&quot;:&quot;&quot;,&quot;_mask_size&quot;:&quot;contain&quot;,&quot;_mask_size_tablet&quot;:&quot;&quot;,&quot;_mask_size_mobile&quot;:&quot;&quot;,&quot;_mask_size_scale&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_mask_size_scale_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_size_scale_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position&quot;:&quot;center center&quot;,&quot;_mask_position_tablet&quot;:&quot;&quot;,&quot;_mask_position_mobile&quot;:&quot;&quot;,&quot;_mask_position_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_repeat&quot;:&quot;no-repeat&quot;,&quot;_mask_repeat_tablet&quot;:&quot;&quot;,&quot;_mask_repeat_mobile&quot;:&quot;&quot;,&quot;hide_desktop&quot;:&quot;&quot;,&quot;hide_tablet&quot;:&quot;&quot;,&quot;hide_mobile&quot;:&quot;&quot;,&quot;_attributes&quot;:&quot;&quot;,&quot;custom_css&quot;:&quot;&quot;},&quot;defaultEditSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;},&quot;elements&quot;:[],&quot;widgetType&quot;:&quot;image&quot;,&quot;editSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;,&quot;panel&quot;:{&quot;activeTab&quot;:&quot;style&quot;,&quot;activeSection&quot;:&quot;section_style_image&quot;}}}]}\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/01\/cta-e-book-24.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e9e83 elementor-widget elementor-widget-heading\" data-id=\"a9e9e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can Digital Marketing take any form?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab633b4 elementor-widget elementor-widget-text-editor\" data-id=\"ab633b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many forms of digital marketing that online marketers use:<\/p>\n<ul>\n<li>SEM (Search Engine Marketing)<\/li>\n<li>Social Media Marketing<\/li>\n<li>Email Marketing<\/li>\n<li>Affiliate Marketing<\/li>\n<li>Influencer Marketing<\/li>\n<li>Marketing Automation<\/li>\n<\/ul>\n<p>Each model is unique for different marketing purposes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4b8f7 elementor-widget elementor-widget-heading\" data-id=\"be4b8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf2c0b elementor-widget elementor-widget-text-editor\" data-id=\"4bf2c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEM is divided into 2 main parts:<\/p>\n<ul>\n<li><strong>Google Ads<\/strong> &#8211; It is a payment to buy ads on Google when customers search for keywords related to your business.<\/li>\n<li><strong>SEO <\/strong>&#8211; It creates content that is useful to the customer group, making the website easy to find and highly ranked on Google.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d200cd elementor-widget elementor-widget-heading\" data-id=\"9d200cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc7a9f elementor-widget elementor-widget-text-editor\" data-id=\"2bc7a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cipher.co.th\/en\/services\/social-media-marketing\/\"><strong>Social Media Marketing<\/strong><\/a> communicates with target groups through advertising on various social media platforms such as:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>Twitter<\/li>\n<li>YouTube<\/li>\n<li>TikTok<\/li>\n<\/ul>\n<p>The key point of this strategy is to target ad targets. If they meet the needs of the target audience, this will help increase the opportunity to sell products and services efficiently.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37128e elementor-widget elementor-widget-heading\" data-id=\"c37128e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfba56a elementor-widget elementor-widget-text-editor\" data-id=\"bfba56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email Marketing is a database of email clients that exist for direct communication. The main purpose is to:<\/p>\n<ul>\n<li>encourage customers to buy again<\/li>\n<li>Informative and Promotional<\/li>\n<li>improve customer relations<\/li>\n<\/ul>\n<p>The Loyalty Program helps store customer databases that are useful in email marketing and improves business reliability.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48197c6 elementor-widget elementor-widget-heading\" data-id=\"48197c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Affiliate Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87fa03 elementor-widget elementor-widget-text-editor\" data-id=\"e87fa03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affiliate Marketing is a marketing model in which brands deliver links to media owners or brokers to convince followers to buy products on all sides. Brand sales, media owners get commissions and customers get the products they want.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0ea2d elementor-widget elementor-widget-heading\" data-id=\"ca0ea2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bee205 elementor-widget elementor-widget-text-editor\" data-id=\"0bee205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInfluencer Marketing is the use of famous people such as artists, stars, or YouTubers to help advertise products on social media. Word of mouth is the most effective marketing, especially when it comes from influencers.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce14a61 elementor-widget elementor-widget-heading\" data-id=\"ce14a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Important things to do Digital Marketing there. Anything?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e69fcd elementor-widget elementor-widget-image\" data-id=\"4e69fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-3-1024x611.webp\" class=\"attachment-large size-large wp-image-9893\" alt=\"Digital Marketing \u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07? - \u0e2a\u0e34\u0e48\u0e07\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 Digital Marketing\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-3-1024x611.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-3-300x179.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-3-768x459.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-3-500x299.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-3-700x418.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/03\/Digital-Marketing-\u0e17\u0e33\u0e2d\u0e30\u0e44\u0e23\u0e1a\u0e49\u0e32\u0e07-3.webp 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4ca71 elementor-widget elementor-widget-heading\" data-id=\"4d4ca71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ba7fd elementor-widget elementor-widget-text-editor\" data-id=\"68ba7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding is a fundamental step in the business, including:<\/p>\n<ul>\n<li>Logo Design<\/li>\n<li>Selection of tone and meaning to convey<\/li>\n<li>the designation of a distinctive brand<\/li>\n<li>Creating a memory image that helps customers distinguish brands from competitors.<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.cipher.co.th\/en\/\">CIPHER <\/a><\/strong>recommends that before you create a recognition in the customer&#8217;s mind, you first need to understand your brand by answering these questions.<\/p>\n<ul>\n<li>Who&#8217;s the target audience?<\/li>\n<li>Your goods or services solve the problem. What&#8217;s for the customer?<\/li>\n<li>What are the strengths of the brand?<\/li>\n<\/ul>\n<p>The initial branding may not be a permanent identity because it can test the market and develop according to the feedback to create a stronger brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daab0d elementor-widget elementor-widget-heading\" data-id=\"4daab0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. make one's strategy clear<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18e690 elementor-widget elementor-widget-text-editor\" data-id=\"a18e690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Doing business without strategy is like going to war without preparing weapons. Whether you are an SME or a large business, strategy is necessary.<\/p>\n<p>In this day and age, fast-adjusting businesses will have an advantage over competitors. You should have<\/p>\n<ul>\n<li>Product Design<\/li>\n<li>Promotion of both online and offline sales.<\/li>\n<li>a study of the strengths and weaknesses of competitors<\/li>\n<li>Consideration for Customer Journey<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5e544 elementor-widget elementor-widget-heading\" data-id=\"ca5e544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Content Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16daaaf elementor-widget elementor-widget-text-editor\" data-id=\"16daaaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Content is King&#8221; is a word that is still valid. Content Marketing can take a variety of forms without fixed rules, but it must be attractive.<\/p>\n<ul>\n<li>Before starting content, the purpose should be clearly defined, such as:<\/li>\n<li>Requires customers to click on their order immediately.<\/li>\n<li>Want to educate target audience<\/li>\n<\/ul>\n<p>Good content must provide value and help solve problems for customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f43f14 elementor-widget elementor-widget-heading\" data-id=\"0f43f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Search engine optimization (SEO)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9a03a elementor-widget elementor-widget-text-editor\" data-id=\"3c9a03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If a business has a website, SEO will help top the list on the Search Engine without advertising fees.<\/p>\n<p>The website&#8217;s algorithm will check the quality based on<\/p>\n<ul>\n<li>Using keywords that match the target group<\/li>\n<li>the quality of a useful article<\/li>\n<li>Site Load Speed<\/li>\n<li>User Experience<\/li>\n<li>Support for all devices<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffeb51 elementor-widget elementor-widget-heading\" data-id=\"4ffeb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Make Use of Social Media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5851b05 elementor-widget elementor-widget-text-editor\" data-id=\"5851b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing for beginners can use free platforms such as Social Media that match the behavior of customers such as:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>LINE OA<\/li>\n<li>Instagram<\/li>\n<\/ul>\n<p>The objective of advertising should be clearly defined and content suitable for each platform should be selected.<\/p>\n<ul>\n<li>Facebook is perfect for communicating detailed information.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efd42bf elementor-widget elementor-widget-heading\" data-id=\"efd42bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Regular communication email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3648f elementor-widget elementor-widget-text-editor\" data-id=\"cf3648f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email Marketing is an email communication that is suitable for businesses that already have a customer database. It is often used during promotions to stimulate interest.<\/p>\n<p>The content of the email must be clear, interesting, and have a clear Call-to-Action (CTA) to navigate to the website.<\/p>\n<p>The challenge of this method is to get customers to open e-mail. Attractive e-mail topics, such as &#8220;special promotions only for you,&#8221; should be set to increase the opening rate of e-mail.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f27475 elementor-widget elementor-widget-heading\" data-id=\"8f27475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Data Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185ddab elementor-widget elementor-widget-text-editor\" data-id=\"185ddab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After marketing, data should be analyzed to improve strategies. The basic indicators that should be focused on are:<\/p>\n<ul>\n<li><strong>Engagement &amp; Reach <\/strong>&#8211; Information on access to ads and engagement with posts such as Like, Comments or Shares, which can be leveraged to create better content.<\/li>\n<li><strong>Conversion Rate <\/strong>&#8211; The ratio of visitors to websites that perform targeted activities (e.g., purchasing products) helps to ensure website quality and customer interest.<\/li>\n<li><strong>ROI (Return of Investment)<\/strong> &#8211; Measurement of return on investment such as calculating advertising costs relative to the number of customers or sales received.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5db93 elementor-widget elementor-widget-heading\" data-id=\"0f5db93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you want to do Digital Marketing, expand the foundation of your business to grow efficiently, CIPHER will be pleased to provide services!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9005b elementor-widget elementor-widget-text-editor\" data-id=\"cb9005b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking for ways to increase sales or build brand awareness in the digital world? I want to know what Digital Marketing does. What will help your business grow? CIPHER&#8217;s Digital Marketing consulting services are<a href=\"https:\/\/www.cipher.co.th\/en\/services\/digital-marketing-consulting\/\"><strong> available by a team of professional online<\/strong><\/a> marketers who are ready to help your business grow exponentially. <\/p>\n<p>We offer services covering all aspects of digital marketing:<\/p>\n<ul>\n<li>The company plans a comprehensive online marketing strategy in line with the needs and responsibilities of the business.<\/li>\n<li>Maintain and manage all social media platforms.<\/li>\n<li>Design and implement advertising campaigns that meet the target audience.<\/li>\n<li>Raise the site rating with advanced SEO techniques.<\/li>\n<li>Create engaging content and create engagement.<\/li>\n<\/ul>\n<p>Your success is our goal! With the experience and expertise, Cipher is ready to take your business to the next level in the digital world. Contact us today for free consulting and collaborating on unlimited business growth plans! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325aebe elementor-widget elementor-widget-heading\" data-id=\"325aebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f5b83 elementor-widget elementor-widget-text-editor\" data-id=\"e6f5b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing is an important tool that helps businesses reach their target groups accurately and efficiently. Having a good website will help build reliability, increase business opportunities and provide a 24\/7 sales channel with no time and location constraints.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34ee78 elementor-widget elementor-widget-image\" data-id=\"f34ee78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/services\/digital-marketing-consulting\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9110\" alt=\"\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/02\/bn-sv-digital-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe33fe5 e-flex e-con-boxed e-con e-parent\" data-id=\"fe33fe5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae56956 elementor-widget elementor-widget-heading\" data-id=\"ae56956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae2017 elementor-widget elementor-widget-heading\" data-id=\"eae2017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Marketing \u0e2b\u0e21\u0e32\u0e22\u0e16\u0e36\u0e07 What?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f164756 elementor-widget elementor-widget-text-editor\" data-id=\"f164756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing refers to marketing through digital channels and electronic devices to communicate with the target audience, create brand awareness and increase sales. These channels include websites, social media, email, applications and other online platforms.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27230e7 elementor-widget elementor-widget-heading\" data-id=\"27230e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the formats of Digital Marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d060b5 elementor-widget elementor-widget-text-editor\" data-id=\"7d060b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main forms of digital marketing include Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, Video Marketing and Mobile Marketing, each of which has strengths and suits different marketing goals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6be0d3 elementor-widget elementor-widget-heading\" data-id=\"c6be0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does Digital Marketing do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57684d elementor-widget elementor-widget-text-editor\" data-id=\"d57684d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing helps increase brand access, create new customers, preserve existing customers, analyze consumer behaviour, increase sales, measure results accurately, adjust strategies, reduce marketing costs and expand into global markets.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d043e78 elementor-widget elementor-widget-heading\" data-id=\"d043e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What skills are required for Digital Marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ba58e elementor-widget elementor-widget-text-editor\" data-id=\"74ba58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Key skills for digital marketers include content writing, SEO understanding, data analysis, social media usage, online advertising management, marketing strategy, graphic design basis and consumer behaviour understanding in digital platforms.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents What is Digital Marketing? What does Digital Marketing do? And why is it important to your business? 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