{"id":10085,"date":"2020-07-03T09:33:29","date_gmt":"2020-07-03T02:33:29","guid":{"rendered":"https:\/\/www.cipher.co.th\/remarketing-read-more\/"},"modified":"2025-10-03T10:53:51","modified_gmt":"2025-10-03T03:53:51","slug":"remarketing-read-more","status":"publish","type":"page","link":"https:\/\/www.cipher.co.th\/en\/remarketing-read-more\/","title":{"rendered":"Remarketing Read More"},"content":{"rendered":"\t\t
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Remarketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For all businesses, new customers are important because they represent potential new revenue and greater exposure. However, the target audience that should not be forgotten is existing customers or those who have shown interest in your business before, as they are the group that allows your business<\/strong> to continue thriving. Therefore, retargeting ads to this group will remind them of your brand, and if they have a positive impression or good feelings towards your brand or products, they are more likely to return and make a purchase or use your services again.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What type of business is it suitable for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Remarketing or Retargeting<\/strong> is suitable for all types of businesses because this marketing strategy can significantly reduce advertising <\/strong>costs. The cost of placing these ads is the lowest because <\/strong>they target previous customers <\/strong>or people who have shown interest and visited the page or website before. This means that these people have already shown interest in your products or services, so they are more likely to revisit and purchase <\/strong>from your business again.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why is it suitable for all types of businesses?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For all types of businesses, cost is something every business owner wants to avoid, or if unavoidable, they want to minimize it to maximize <\/strong>profits or to allocate the remaining funds for other areas of the organization. Advertising costs are another area business <\/strong>owners try to reduce. Especially in today’s world, online marketing <\/strong>is highly competitive, causing the cost of online advertising bids to increase with the number of advertisers. Therefore, Remarketing <\/strong>or Retargeting is a popular choice for business owners to reduce advertising costs while still reaching potential customers <\/strong>on various platforms.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is Remarketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRemarketing or Retargeting is showing repeat ads to previous customers or people who have previously shown interest in your brand, such as those who have visited your website, viewed products, or interacted with your page.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How does Remarketing work?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe system uses cookies or pixels to collect data on users who have visited your website or page, then displays ads to them repeatedly across various platforms to encourage purchasing decisions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why is Remarketing important?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBecause customers who have shown previous interest are more likely to make repeat purchases. Showing ads repeatedly helps increase conversions more effectively than solely finding new customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What types of businesses is Remarketing suitable for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIt’s suitable for all businesses, both online and offline, especially highly competitive businesses, as it can reduce marketing costs and reach customers with the highest purchase potential.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How does Remarketing help reduce advertising costs?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBecause it advertises to people who already have shown interest, you don’t need to invest as much in creating new awareness. The opportunity to close sales increases, resulting in lower cost per acquisition (CPA).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How is Remarketing different from finding new customers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFinding new customers requires more time and budget to create awareness, while Remarketing targets people who “already know or have shown interest in your brand,” making them more likely to convert into actual customers faster.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On which platforms can Remarketing be used?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIt can be used on multiple channels, such as Google Display Network, Facebook, Instagram, YouTube, Twitter, and other websites that support pixel installation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Can Remarketing really help increase sales?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tYes, because these customers are often in the decision-making stage. When they receive reminders or repeated prompts, the chances of them returning to purchase products or services significantly increase.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When should Remarketing be used?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIt should be used when people visit your website or show interest in products but haven’t made a purchase decision, such as abandoning items in their shopping cart or viewing promotion pages without making a purchase.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How should businesses start Remarketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tStart by installing Pixels\/Tags from your desired platform, such as Facebook Pixel or Google Ads Tag, then create target audiences and design compelling ads to bring customers back.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tInterested in our Online Advertising services? Register now to receive a callback.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are happy to provide free consultation!!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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