{"id":10078,"date":"2020-06-17T12:01:18","date_gmt":"2020-06-17T05:01:18","guid":{"rendered":"https:\/\/www.cipher.co.th\/google-shopping-advertising-read-more\/"},"modified":"2025-10-02T13:37:47","modified_gmt":"2025-10-02T06:37:47","slug":"google-shopping-advertising-read-more","status":"publish","type":"page","link":"https:\/\/www.cipher.co.th\/en\/google-shopping-advertising-read-more\/","title":{"rendered":"Google Shopping Advertising Read More"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10078\" class=\"elementor elementor-10078 elementor-1111\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f165b1 e-flex e-con-boxed e-con e-parent\" data-id=\"8f165b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35aca01 e-con-full e-flex e-con e-child\" data-id=\"35aca01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67aaa1b elementor-widget elementor-widget-heading\" data-id=\"67aaa1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Shopping Advertising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6d86c e-flex e-con-boxed e-con e-parent\" data-id=\"aa6d86c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6982c82 elementor-widget elementor-widget-text-editor\" data-id=\"6982c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people have likely typed product searches they are looking for or interested in on Google and noticed<strong> online advertisements <\/strong>of those products appearing at the top of search results or on the right-hand side of the search page. These ads display product images, product names, prices, and the source website. This type of online <strong>advertising <\/strong>increases the chances that those actively searching for the product will see it, making them more likely to be interested and click on the ad compared to other types of<strong> online advertising.<\/strong><\/p>\n<h2>What type of business is Google Shopping Advertising suitable for?<\/h2>\n<p>Google Shopping Advertising is an <strong>online advertisement specifically<\/strong> for product promotion, making it highly suitable for online product sales. This type of <strong>online advertising <\/strong>allows sellers to easily showcase products to those who are <strong>interested <\/strong>or searching for products. Potential customers can directly click on the ad to view the product immediately, providing more <strong>targeted <\/strong>customer access compared to recommending users to type in the website name to browse products.<\/p>\n<h2>Why is it suitable for online product sales businesses?<\/h2>\n<p><strong>&#8220;Convenience in purchasing&#8221; <\/strong>is one of the key factors customers consider when making a purchase decision, sometimes even more important than price. If a seller can make it easy for buyers to view products, there is a higher chance that buyers will decide to make a purchase right away. Therefore, <strong>online advertising to promote products <\/strong>is a crucial factor in driving product sales.<\/p>\n<h2>Display Position<\/h2>\n<p>Top bar \/ Right sidebar of the search results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4359b e-flex e-con-boxed e-con e-parent\" data-id=\"7c4359b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d442b elementor-widget elementor-widget-image\" data-id=\"24d442b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cipher.co.th\/en\/e-book-key-elements-marketing-framework\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Basics-of-Marketing-Framework-1024x341.webp\" class=\"elementor-animation-shrink attachment-large size-large wp-image-14941\" alt=\"\" srcset=\"https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Basics-of-Marketing-Framework-1024x341.webp 1024w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Basics-of-Marketing-Framework-300x100.webp 300w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Basics-of-Marketing-Framework-768x256.webp 768w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Basics-of-Marketing-Framework-500x167.webp 500w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Basics-of-Marketing-Framework-700x233.webp 700w, https:\/\/www.cipher.co.th\/wp-content\/uploads\/2025\/10\/E-Book-Basics-of-Marketing-Framework.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160fde6 e-flex e-con-boxed e-con e-parent\" data-id=\"160fde6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d3384 elementor-widget elementor-widget-heading\" data-id=\"77d3384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c552fc8 elementor-widget elementor-widget-heading\" data-id=\"c552fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Google Shopping Advertising?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a22c5 elementor-widget elementor-widget-text-editor\" data-id=\"a5a22c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt is an online advertising format that displays products with images, prices, and store names on Google search results pages. It allows buyers to see product details immediately without having to click through to a website first.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0db49b7 elementor-widget elementor-widget-heading\" data-id=\"0db49b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where does this advertisement appear on Google?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c83743 elementor-widget elementor-widget-text-editor\" data-id=\"0c83743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt typically appears at the top of search results and in the right sidebar, positions that users tend to see first. This makes it more attention-grabbing than regular text advertisements.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c2a4d elementor-widget elementor-widget-heading\" data-id=\"c5c2a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What types of businesses is Google Shopping Advertising suitable for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09831ad elementor-widget elementor-widget-text-editor\" data-id=\"09831ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt is ideal for businesses that sell products online directly, such as e-commerce stores, retail shops, or brands looking to increase sales by allowing customers to make immediate purchases.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fad3c1 elementor-widget elementor-widget-heading\" data-id=\"4fad3c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is Google Shopping important for online stores?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5a683 elementor-widget elementor-widget-text-editor\" data-id=\"1f5a683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBecause customers can immediately see product information, prices, and sources, making purchasing decisions more convenient without wasting time searching through multiple website pages.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcb7fd elementor-widget elementor-widget-heading\" data-id=\"cfcb7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Google Shopping help increase sales?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d961d85 elementor-widget elementor-widget-text-editor\" data-id=\"d961d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen advertisements match exactly what customers are searching for, customers are more likely to click and make purchases, resulting in higher conversion rates than other advertising formats.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f7340 elementor-widget elementor-widget-heading\" data-id=\"d9f7340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do customers need to type the website name to view products?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f4943 elementor-widget elementor-widget-text-editor\" data-id=\"c4f4943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo, customers can click directly to view details or go to the product page through the Google Shopping advertisement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f589ccb elementor-widget elementor-widget-heading\" data-id=\"f589ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is Google Shopping suitable for B2B businesses?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61192ff elementor-widget elementor-widget-text-editor\" data-id=\"61192ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIs Google Shopping suitable for B2B businesses?\nWhile it excels with B2C (direct-to-consumer) businesses, it can also work for B2B if they sell individual products like office equipment, tools, or spare parts, as corporate customers also often search for products on Google.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce4485 elementor-widget elementor-widget-heading\" data-id=\"7ce4485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you need to have an e-commerce website first?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b23667f elementor-widget elementor-widget-text-editor\" data-id=\"b23667f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes, Google Shopping advertisements must link to a website or product page where customers can purchase directly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6e5e6 elementor-widget elementor-widget-heading\" data-id=\"4d6e5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the costs of Google Shopping?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dce5d5 elementor-widget elementor-widget-text-editor\" data-id=\"2dce5d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt operates on a Pay-Per-Click (PPC) model, meaning advertisers only pay when customers click on their product listings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f785cbb elementor-widget elementor-widget-heading\" data-id=\"f785cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How is Google Shopping different from Google Search Ads?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055fade elementor-widget elementor-widget-text-editor\" data-id=\"055fade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Search Ads display text advertisements, while Google Shopping shows product images, prices, and store names, making it more visually appealing to customers and facilitating easier purchasing decisions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Shopping Advertising Many people have likely typed product searches they are looking for or interested in on Google and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_angie_page":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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