How inbound marketing protecting your future ?

What is inbound marketing ?

3 Stages of buyer journey

4 Step driving traffic like the pros

– Target (Get serious about your Persona)

– Optimize (Obsess about Titles and Headlines)

– Feature (P.R.O.M.O)

– Understand (Create Feedback Loop)

How to convert visitors into leads ?

How to turn leads into customers ?

– SALES + MARKETING = SMARKETING

Choosing Topic Over Keywords

Launching a New Content Strategy

– Pillar Content

– Cluster Content

Cipher Event 2017